The global conversation about weight loss drugs has rapidly intensified, as has the guessing game of who’s taking them and who's losing weight the old-fashioned way. Companies are ramping up their marketing efforts to reach diverse consumer groups. Weight loss... Read More
Kendrick Lamar’s NFL Super Bowl halftime show was more than just entertainment. It was a masterclass in cultural storytelling, blending artistry, history, and social commentary in a way that resonated deeply with Black audiences and caused something approaching confusion among... Read More
The consumer packaged goods (CPG) industry has long been dominated by traditional marketing strategies — TV ads, celebrity endorsements, and hefty retail campaigns. But in recent years, a new wave of marketing has emerged, driven by influencers who command massive... Read More
As we move deeper into the 21st century, the face of modern wealth is changing. In industries historically dominated by limited representation, figures like Tyler Perry, Rihanna, and Lebron James are not just reshaping what it means to be a... Read More
The world is growing increasingly multicultural, and equitable healthcare access remains a pressing challenge that needs a solution. Language barriers, cultural differences, and systemic inequities often leave minority consumers underserved by healthcare systems. Enter artificial intelligence, a transformative force reshaping... Read More
The integration and retention of a multicultural workforce in tech-driven factories present both immense opportunities and formidable challenges. As industries increasingly adopt advanced manufacturing technologies, they are compelled to confront not only systematic issues of workplace equity but also growing... Read More
For decades, university education has been heralded as the cornerstone of success, the expected path for ambitious young people aiming for financial security and professional achievement. A path no doubt encouraged by their parents. But for many members of Gen... Read More
Cryptocurrency has evolved from a niche experiment into a global financial powerhouse, with the market valuation surpassing $1 trillion in 2024. Beyond the headlines about Bitcoin, Ethereum, and blockchain advancements, a quieter yet powerful transformation is underway– led by minority... Read More
Jake Paul’s career shift from content creator to professional boxer is no longer just a curiosity for chronically online young men– it has become a case study of how the boundaries of professional sports are shifting. Originally landing on the... Read More
If you haven't yet noticed on TikTok or Instagram, the tourism industry is experiencing a travel renaissance with Black consumers. Led by influencers and growing online communities, the way that Black travelers engage with the world has been transformed. Movements... Read More
How Snoop Dogg Became a Marketing Powerhouse In the 1990s, Snoop Dogg’s laid-back drawl and unapologetically dark lyrics made him a central figure in the West Coast hip-hop scene and a cultural touchstone of a pre-digital era when music was... Read More
Black women are increasingly influential in the automotive market, demonstrating a complex and evolving set of preferences that vary by generation. Long overlooked by market researchers, this demographic is not emerging as a critical focus in understanding consumer behavior in... Read More
