How Snoop Dogg Became a Marketing Powerhouse In the 1990s, Snoop Dogg’s laid-back drawl and unapologetically dark lyrics made him a central figure in the West Coast hip-hop scene and a cultural touchstone of a pre-digital era when music was... Read More
Black women are increasingly influential in the automotive market, demonstrating a complex and evolving set of preferences that vary by generation. Long overlooked by market researchers, this demographic is not emerging as a critical focus in understanding consumer behavior in... Read More
Luxury has long been associated with exclusivity, heritage, and the more traditional markers of wealth, such as designer labels and high-end experiences. Yet, as global markets evolve and multicultural audiences take center stage, the concept of luxury is morphing into... Read More
For fashion-aware, eagle-eyed basketball fans, the NBA tunnel arrivals have been must-see TV for years. We have already spied LeBron James in a full Thom Browne look, or Russell Westbrook in something that only Russell Westbrook could get away with... Read More
While half the country reveled in the afterglow of President-Elect Donald Trump’s win in the waning hours of Nov 4th, most of the rest of the country was shellshocked and despondent when they awoke the next day. Perhaps no one... Read More
Seismic cultural shifts and increasingly complex consumer identities have pushed advertising far beyond the broad, one-size-fits-all messaging of the past. Just ask any brand caught on the wrong side of messaging that missed the mark and then had to hear... Read More
The higher profile of the needs of people with disabilities has led to a new era of inclusivity, thanks to a sharpening intersection between technology and accessibility. The result has led disabled consumers to experience products, services, and interactions more... Read More
One of the major challenges facing brands is how to crystalize and refine their messaging across all of their digital platforms. There is one demographic that continues to challenge and redefine the norms of the meaning of identity, consumption, and... Read More
Let’s face it– we are all election-fatigued at this point, perhaps even still a bit hungover from 2020. Regardless of your political views, it would be understandable if the perpetual campaign cycles have left some of us looking for someone... Read More
In recent years, the impact of Black consumers in the U.S. has surged, reshaping industries and redefining how brands engage with their audiences. The estimated spending power of Black Americans has grown to over $1.6 trillion, making them a key... Read More
Over the past decade, corporate America has embraced Diversity, Equity, and Inclusion (DEI) initiatives to address systemic inequities and create more inclusive workplaces. These efforts have been widely celebrated but have also sparked backlash, particularly through the “DEI hire” notion. ... Read More
Climate change and environmental degradation dominate the global discourse, transitioning sustainability from a niche concern to a mainstream priority across various demographics. Within this shift lies a critical, yet often underrepresented, demographic: Black consumers. Their growing emphasis on sustainability reflects... Read More
