Brands are no longer content with just selling products. The brands on the top of the must-have lists of consumers– especially younger consumers, all have a compelling story that connects with their audiences. And for many brands, that story has... Read More
How Americans watch TV has changed over the last two decades, and who watches what type of TV platform has also changed and is in a constant state of flux. In July 2022, streaming services first captured more viewers than... Read More
It comes as a surprise to no one that time is hard to come by. And the way we take our meals is undergoing a massive transformation– especially for young Millennials and Gen Z POC. Yes, the traditional 3-square meals... Read More
The world of sports entertainment is constantly evolving, but the NFL has placed its bets on a strategy to capture the attention and loyalty of elusive younger audiences. As the most widely televised sporting league in the world, it certainly... Read More
Understanding consumer preferences in the realm of food is a dynamic and intricate process, influenced by a multitude of factors. One particularly intriguing aspect is the divergence and convergences of food choices across different generations. Here, we will dive into... Read More
Technology can often feel like a runaway train, leaving behind consumers who might not speak the dominant language. The relationship between language and purchasing behavior among minority audiences is a pivotal area of interest for tech brands seeking to deepen... Read More
Get 20 people in a room, and each of those 20 people will have many opinions on Meghan Markle and her husband Prince Harry. But especially about Meghan– let’s be real. The reasons behind that fact are layered and complex... Read More
What do you think of when you think of luxury? For many of us, luxury means a penthouse apartment overlooking the park, or first-class seats en route to a well-deserved vacation. But for Gen Z consumers, what is classified as... Read More
The gaming and eSports industry is transforming. Global gaming revenue is estimated to be about $553B in 2027, and Afrocentric gaming communities are emerging as key players in reshaping the landscape. These communities celebrate African and Afro-diasporic cultures, champion diverse... Read More
In the revolving door of fashion’s cyclical machine, trends are often reincarnated, drawing inspiration from past moments while infusing them with more contemporary nuances. One such resurfaced trend currently catching fire in pop culture and in elite fashion circles is... Read More
Telenovelas, with their dramatic storylines, compelling characters, and emotional depth, hold unique sway over Hispanic American audiences. For the uninitiated, a telenovela is a specific type of serial drama or soap opera primarily produced in Latin America. Even Erik Estrada,... Read More
With all of the initial recent marketing focus on Millennials, and now Gen Z and Gen Alpha, it’s easy to overlook Generation X. The novel, written by Douglas Coupland gave this demographic (born between 1965 and 1980) its name, and became... Read More
