Cultural trends

Sole Power: How Sneaker Collabs Shape What Young POC Put on Their Feet

In the fashion world, sneaker collaborations have become the silver bullet for brands and even heritage luxury fashion houses seeking to reach young consumers and burnish their ‘Cool Kid’ reputations.  High-end labels such as Prada and Gucci have long since gotten into the sneaker... Read More

Cultural trends

Why Are Stanley Cup Tumblers Flying Off the Shelves? – A Deep Dive

A mundane object seems to burst into the media and consumer awareness unexpectedly. People line out the doors of department stores to buy it. A new edition instantly sells out when released. The product’s hashtag amasses over 6.8 billion views... Read More

Cultural trends

Beyoncé And The Role of Black Musicians in Country Music

American music is a rich tapestry of influences and inspirations, and the connections between genres are a testament to the nation's diverse and ever-changing cultural heritage. Among the most intriguing intersections is the relationship R&B and the contribution of Black... Read More

Cultural trends

‘Sephora Teens’ and the Power of TikTok Marketing

If you have been on TikTok, you have undoubtedly seen them– the insanely popular videos of beauty influencers singing the praises of all sorts of skincare and beauty products, from drugstore brands to exclusive, upmarket items. Usually, the women in... Read More

Cultural trends

The Rise of the Indian American in Politics

Some things seem both endless and cyclical: Midwest winters, The Walking Dead, and Madonna’s thirst for attention. They pause briefly, and then we grudgingly accept they’ll be back for no good reason. This reality could be applied to American elections.... Read More

Cultural trends

An Analysis of Black Women in Entrepreneurship

Have you ever heard of Madam C.J. Walker? You should know her: Walker is considered history’s first African-American female entrepreneur and the first female self-made millionaire in America. And we’re not talking about extraordinary success in a post-Jim Crow or... Read More

Cultural trends

AI in Diverse Communities

As the artificial intelligence (AI) revolution becomes a more ubiquitous part of all our lives, it’s becoming apparent that the revolution has affected some groups of people more than others. Tech mogul Elon Musk has claimed that AI will eventually... Read More

Cultural trends

The Data and Cultural Factors Behind Taylor Swift’s Fame

There is fame. Then there is generational fame. The latter includes prominence and fortune, but the recipient defines an era while simultaneously impacting culture in lasting ways. The individual becomes a notable historical figure, not just another fond youthful memory... Read More

Cultural trends

Strategic Approaches for Brands to Capitalize on the Diversity of the Latino Audience

The Latino audience in the U.S. represents a mosaic of cultures, languages, and traditions, offering a unique opportunity for brands seeking to connect with a diverse consumer base. The collective buying power of the Latino audience is expected to top... Read More

Cultural trends

The Evolution of Natural Hair Products for Black Women

Black women’s hair has been a symbol of identity, cultural heritage, and self-expression for centuries. It is estimated that the global Black hair care market was worth $2.5B in 2020, with Black hair care product sales making up 85.7 percent... Read More

Cultural trends

The Dynamic Intersection of Technology and Trends on Shaping Cultural Norms Around the World

The rapid pace of technological advancements means that the world is more connected than ever before, breaking down geographical boundaries and allowing for enriching cultural exchange The world is in the midst of a profound transformation in how technology and... Read More

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Cultural trends

Between a Rock and Hard Place: Police Brutality & Gun Violence in African American Communities

Police brutality and gun violence: two stark issues that seem to be the bookends in the daily narratives of African Americans. This societal pressure is perhaps exemplified last May when Phoenix police officers with drawn weapons traumatized a black mom... Read More